12A Magazine Spread Project Draft

Message/Audience: I chose to do my magazine spread article about my own conversion story. I wrote it and realized that it could really go in either the New Era or the Ensign. The audience would be any young teenage or older LDS member. The message was to convey through my conversion story that not every conversion has a huge, emotional story behind it; sometimes a moment filled with peace is sufficient.

Process: I thought drawing up four sketches would be overwhelming, but as I got to my last sketch, I really felt the creative juices start to flow. I can appreciate the process of multiple sketches and to not get discouraged or just settle with the first sketch. Again, the sketch map made it so much easier to just insert images into the layout. InDesign is a little less intuitive for me, so I struggled with it a bit more than PhotoShop, but I can see its benefits.

I wanted to keep similar shape lines with the ovals, but I felt that the line in the wall behind the girl and the hard lines of the edges of the Book of Mormon allowed me to get away with the rectangle shape on the left and the square quote box with rounded edges. I think the quote box tied it all together.

I chose a complementary blue/indigo and orange/gold color scheme. I used the eyedropper tool on the Book of Mormon to match the shades.

Font Name/Category: I used the Cambria (oldstyle) and AR Berkley (decorative) for the title. AR Berkley (decorative) for the quote box, and Arial (san serif) for the copy.

Sources: Book of Mormon, Girl reading scriptures, Young Women Medallion

 

 

11A Web Page Layout Project

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Message/Audience: My message for this particular page is to quickly introduce Tasha and myself as well as our position within the team. Our audiences are our clients as well as those who may be searching for a real estate agent.

Process: I chose the company that I work for to design a web page around. I started with the monochromatic color scheme that already had: red, black, and white. I wanted to keep my page as neat and clean as possible. I started with basic shapes in my outline and chose to put my logo front and center at the top. I put the possibly links up top that could be found on a real estate page. At the bottom, there would be clickable links to houses that have been sold by the team. I used a lot of layers! Especially clipping layers. Even after I had made my shape map, I still made changes as I was adding elements. It was a huge help to have that shape map, though! Thinking about sitting down at the compute and starting from nothing is overwhelming! My final project had a few differences with each transition from the sketch to the shape map and the shape map to the style guide.

Critique Report: I critiqued Zach Williams and Jolene Bullock. As of right now, no one has critiqued my project.

Font Name/Category: Both my header and body are Verdana (san serif). I wanted to keep things as uniform as possible.

10A Movie Poster Project

Message/Audience: My message is to entice others to come see the X-Files movie and realize that “the truth is out there”. 😉 It is appealing to Sci-fi fans and moviegoers alike.

Process: I chose the X-Files poster on the criterion that I could photoshop my hubby into the photo as well so that it wasn’t just me on the poster and because I was once told (either by a friend or a Facebook doppleganger quiz) that I look like Gillian Anderson. I also looked for people that had similar face shapes and features similar to my husband and myself. I took the photo of my husband and he took the photo of me. We studied the positioning of the eyes and angles of the heads, lighting, and camera. I had a heck of a time selecting the jaw line from the neck since the camera angle definitely shows a lot of neck. After selecting the faces and layering them on top of the X-Files poster, I had to adjust the vibrance, color balance, and levels to get the blueish haze. My biggest help was the blending tool to smooth out the edges of mine and my husband’s faces to blend into the poster. I appreciated the value of layer masks! I had fun searching for the specific fonts and playing with the font options – kerning and point size. I have done next to nothing with photoshop aside from this class’s projects, but I am pretty proud of what I did! 🙂

Critique Report: Jolene Bullock and Pollyanna Reyes critiqued my project. They both told me that my project looked professional and unfortunately had no suggestions.

I critiqued Erika Martinez and Pollyanna Reyes.

Font Name/Category: The body copy is SF Movie Poster (san serif), Title is Assiduous (san serif), and the large, black X is The X-Files (decorative slab serif)

Sources: Original X-Files Poster. Movie description based off of the description here.

 

 

9A Photographic Study Project

Process: I chose to photograph my husband’s guitar that was given to him by his late father. This is the guitar that my husband learned to play on, so this guitar in particular (of the many guitars that he owns) has sentimental value. When I took the photos tried to be mindful of the time of day as well as the angles. As I edited them, I played with hues, saturation, and the curve. The curve was very helpful! My guaranteed go to was adjusting the levels of the photos so that the arrow were at the beginning of the peaks.

Here is my collage featuring 5 of my favorites from the collection followed by the other 7 photos. Below that is my blended photo followed by the original photo, texture photo, text photo source, and Critique Report.

Blended Photo and originals:

source: Texture photo

Critique Report: I critiqued Megan Rempel and Jesus Arrendondo. Megan critiqued my project and suggest that I make my title shorter. While I understand her suggestion, the title has a bit of an inside meaning between my husband and myself so I chose to keep it.

8C LFC Photography Activity

I am a lover of natural things and cringe when I need to edit things. I think originality is beautiful, so in light of that, I did minimal editing. I mostly just cropped and straightened images. I tried my best to get the elements needed in my shot so there wouldn’t be a need for much editing.

I struggled with my outdoor lighting photo a bit as I felt it took me a while to get a decent light and background, but I love the juxtaposition of the glitzy shoes against the background of the rough and slightly dirty wall.  The lighting for the indoor photo was difficult as well because of poor lighting in the house, but I love the look of the natural light pouring in! The focus of the foreground and background was fun. I love the color contrast as well. The picture of my daughter is my photo using rule of thirds/strong lines. The lines in the brick along with the lines on the house create strong lines while the positioning of my daughter is placed in he photo using the rule of thirds. The lead room photo is of a wooden elephant my grandmother brought over from Thailand. I have always adored this statue and thought it would make a great subject for this particular photo.

Outdoor Light

Inside Light

Foreground

 

 

Background

Rule of Thirds

 

Lead Room

 

8A Social Media Marketing Project

My entity is actually the company I work for. I am a closing coordinator for a Keller Williams real estate team based in NY. I am relatively new to the team so I thought it would be a great way to put a face to a name for many of the clients I will only ever have contact with via phone or email. The goal is to get more personal as well as to get the face of the company back into the social media world. We want to be more interactive with our clients outside of contracts and deadlines.

I tried to solicit interaction by asking viewers to respond to a question at the end of the video. I also asked them to share, like, and follow us.

Company: Peterson Properties Team with Keller Williams in Mohawk Valley

Objective: Loyalty and Retention/Recognition

Strategy: Introduce myself as the new closing coordinator and explain what I do via a YouTube video. I will share this on our company Facebook page. I asked a question at the end to solicit feedback and hopefully get some interaction going between us and our clients past and present.

 

Critique: I critiqued Todd Edwards’ and Seattle Benson’s projects.